I’ve been playing ngmoco’s We Rule for iPhone the last few days. While I enjoyed collecting, upgrading and customizing (who doesn’t?), I began to get a feeling that this isn’t the kind of “game” I want to play. This post attempts to articulate the root of that feeling.

Update: I’m aware that We Rule is not the first game of this type, it’s just the first one that I’ve played. This post is more about the development philosophy behind We Rule, rather than about We Rule itself.

Updated Update: Here’s an excellent article on addiction in games. It gives a great picture of things to come. And by great I mean ugly. Click here to continue…